According to James and Heather, PicThrive significantly improved the efficiency of the Royal Gorge Rafting and Zip Line Tours’ photo program. Photos used to be a cumbersome process, consuming too much time and labor, now it is easy.
James stated, “the time saved is innumerable! Life saver! “
When using PicThrive, staff no longer felt overwhelmed, customer satisfaction improved and photo revenues increased by 25% year-over-year.
All the staff do now is drop photos onto PicThrive, a process that takes seconds and is easy to learn. Automatically, photos are made ready for guests on to buy in-store and online.
Heather reported that PicThrive significantly reduced staff training times for RGR and guides were more likely to help out because they felt comfortable with the platform. Additional time savings were discovered when using PicThrive to manage photos. The platform made organizing photos significantly faster and it was easier to find photos from previous days.
RGR saw PicThrive help improve customer satisfaction as photos were no longer eating into staff time; it was just as efficient for guests. Kiosks comforted guests, letting them be in control of their photos and they could know exactly what they were buying. There was less pressure on guests as they could purchase in-store or online.
Photos via PicThrive provided more value to guests as they preferred receiving digital photos to their phone over getting a USB (flash drives). They liked having more options with what they could do with their photos, for example, being able to share immediately from their phone.
“More people understand how to use a tablet than a flash drive these days,” says Heather, “USBs (flash drives), require significantly more work for the guest.”
It also saved the company time and headaches from having to constantly order USBs (flash drives).
PicThrive provided support for RGR’s guests, which helped relieve staff from photo related questions like printing or unzipping files, so the company could remain focused on daily operations.
According to Heather, “we’re not losing customers anymore and we can service more guests in a shorter amount of time.”